Dutch brewery Grolsch has selected Rexam Beverage Can to produce 50cl cans to support the company’s partnership with an annual charity fundraising event, 3FM Serious Request run by Dutch radio station 3FM.
Rexam's Milton Keynes plant will produce the cans, which will be filled with Grolsch lager and display the strapline 'Raise Your Can' and music themed imagery.
Grolsch, which will be one of the main partners for the 3FM Serious Request event, will use the new design to encourage its consumers to contribute to the cause and will donate €0.25 to the event for every can sold.
The new cans will be available in retail outlets across the Netherlands, from early December 2012.