Fuji Xerox Australia has appointed Simon Lane to the new role of chief marketing officer.
Lane will be responsible for the company's overall marketing strategy across Australia, including branding, solution development, marketing communications as well as online and corporate communications.
He was most recently national manager of Fuji Xerox Australia's graphic communications business and has held a variety of marketing and management roles since joining the company in 2003.
"As our Australian business continues to grow into a services business, there was a clear case for us to consolidate the leadership of our diverse marketing and communications initiatives," said Fuji Xerox Australia managing director Nick Kugenthiran.
"Simon's years of expertise in this space, coupled with extensive market knowledge and management skills, make him the ideal candidate to lead and extend Fuji Xerox Australia's already significant marketing efforts for future growth."
Lane added, "I am delighted to be appointed to this important role, given the remarkable brand heritage enjoyed by Fuji Xerox and our focus on the customer. As a business at the apex of technology, information and people, we continue to invest aggressively so that we can capitalise on opportunities in the emerging work place."