Carmakers today languish between a rock and a hard place. On one hand, they face a dizzying array of new technologies (Connected cars, Advanced Driver Assistance Systems) to adopt, while they must comply with new regulations (emergency call, lower CO2 emissions, fuel efficiency). On the other, they find no shortage of help and pressure in these endeavors, from non-traditional automotive players such as Google, Cisco, and Tesla.
EE Times recently talked to a number of chip companies who supply key technologies to automakers. We asked them to look ahead, and what they see as major technology/business challenges facing carmakers in 2014 and beyond.
Items in the following top 10 list are random. But our conversation with automotive technology suppliers pointed one clear direction: It's high time for carmakers to change the way they design and market their cars.